One of the country’s most respected wine retailers, Great Western Wine, has increased its print marketing with a series of newsletters and gift guides.
The Bath business, recently awarded ‘Regional Merchant of the Year 2010′ for the South West, distributes the publications to key retail and business customers. Designed by inkCap design, they inform recipients of latest wine offers, tasting notes and forthcoming events, besides providing wine recommendations from the press and features from their key suppliers.
The newsletters have proved to be so successful that the Christmas 2010 edition had an additional 20,000 copies printed to distribute in local magazines, raising awareness of Christmas tastings and their unique Christmas gift selections. Additional initiatives include a bookmark containing dates of forthcoming events at their Bath shop.
Visit the Great Western Wine website at www.greatwesternwine.co.uk
Summary
- Project: Wine retailer marketing
- Client: Great Western Wine
- Services: Newsletter and gift guide design | Print marketing
If you would like to find out how a newsletter could benefit your business, or to discuss any other direct marketing design options, please contact Nick on 07815 290376
or email nick@inkcapdesign.co.uk
Great Western Wine newsletters and bookmark
Cover and spread from the Great Western Wine gift guide